What We’re Talking About

Charlotte Koppin, CEO

Meet Bocotek’s Co-Founder & CEO

For Charlotte Koppin, standing still for too long without wanting to try something new is not an option. It’s a trait that has guided her to become Co-Founder and CEO of Bocotek, Inc.- an IT Solutions and Digital Marketing consulting firm in Albuquerque, NM. Charlotte believes Bocotek’s strong customer service and its Never Give Up attitude helped overcome one of the toughest economic times the US has experienced.


She’s not afraid of self-expression. A self-proclaimed ‘Jack of all trades’ her lists of pastimes include playing guitar, piano, singing, painting, creating wire sculptures, and gardening. When it really comes down to it, Charlotte’s true passion is helping businesses become more efficient and technology savvy. Even with the array of artistic interests, and tech-minded approach to business one thing has remained consistent….her life goal. To be happy in life and have the means to support it.


Charlotte’s professional background started out as a graduate of New Mexico’s CNM with a specialty in Instrumentation and Controls Program (Robotics). This is where Charlotte learned the basics of troubleshooting and working with electronics, hydraulics, and pneumatic systems. After working in this field she missed working with customers and humans.  Charlotte returned to being a Corporate Trainer for General Mills and Brinker International as a Restaurant trainer. Later, she became a Sales Representative for a landscape company and coffee supplier before co-founding her own company. Since her past experience was highly dependant on building strong relationships with customers and staff, she was determined to apply those same skills and making it the focus for Bocotek.   


Bocotek is a service company first and foremost. Computer Network Management and Digital Marketing are heavy on the technical spectrum but customer service is the heart of her company.


Let’s take a look at the Q&A we had with her as she explained the different layers of Bocotek and how she handles her role as a leader.


Q: What is your role at Bocotek?

Charlotte:  I am Co-Founder and CEO. I oversee the business as a whole and engage and work in the business when needed.


Q: Tell us a little bit about your business.


Charlotte:  Bocotek was launched in 1999, as a direct result from the private and public sector searching for sound IT and Digital Marketing consulting backed by complete ongoing solutions. We saw businesses frustrated with many different vendors and consultants with varied ideas for improvement but no solid resolution or action plan. We knew we wanted to consult our clients but also provide them with tools to improve their infrastructure and keep it running. We help our clients with Information Technology initiatives (big or small), with expertise ranging from Remote Network Management, Digital Management, Printer Repair, Backup and Disaster plans, IT Investment and Complete Document Control. I coach every Bocotek employee to deliver our services as an honest, flexible, and innovative partner.


Q: What has been your biggest successes in this business?

Charlotte:  I could talk about our Federal contracts or long-standing relationships with manufacturers but staying flexible and changing with the times is what has made us successful.  One of the hardest parts of IT Computer Management and Digital Marketing is staying current. The technology is always changing. The rules never stay the same for too long, a new virus, change in software, upgrades, and constantly changing algorithms are ongoing. The famous quote “Nothing stays the same except for change” should have been made for the tech industry. I am truly honored to work with amazing employees and customers. That is my biggest success.


Q: Have you had failures?

Charlotte:  Sure, but I like to think of these as lessons.  I learned during the recession not to depend on just a few large contracts. Bocotek now focuses on working with local businesses to manage and improve their IT Computer Network and Digital Marketing efforts.


Q: What are some of your productivity hacks or ways that you manage your time?

Charlotte:  I love the convenience of cloud-based applications. Bocotek is a provider and reseller for Google’s G Suite and Microsoft office 365 for all emails, calendars and office software like docs, sheets etc. My information is always accessible. I use my favorite’s bar to organize all my go to websites, this makes it easy to plow through work.  Cloud-based applications give me the ability to move from computer to computer with all my favorite applications and software no matter where I am at.


Q: What is something important you think people starting out in small businesses should know about small business ownership?

Charlotte: Find your passion and don’t give up! This is your business, make sure what’s important to you is also important to your company.


Q: Grab your smartphone, what’s the last app you opened and what did you do with it?

Charlotte: Tiny Scanner– A $4.00 app that allows you to take a picture and turns the image into a scanned document you can send in an email or other messengers. I am always on the go and this is a perfect solution for sending important documents to our accounting department or tech group.

My Favorite Chrome extension is Grammarly. It fixes all my misspellings and grammar no matter if I am using it on its own or writing content for websites or social media.


At Bocotek, we’re the technology experts, so you don’t have to be. We make sure that your business is tech-savvy and cutting edge. We want our clients to be free from the worry of their IT and Digital Marketing responsibilities so they can be the best in their field. We believe in creating long-term business partnerships, and it all starts with a conversation. Contact us today for a free consultation.

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