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What is Digital Marketing?

Digital Marketing

Digital Marketing is a lot of things. It is all the marketing on the internet. There are lots of different ways to market a company on the internet. Therefore, today we are focusing on the 4 basic building blocks every business should maintain.

  • Social Media
  • Review Listings
  • Search Engines
  • Websites

The first thing to remember is how important it is to register and maintain a companies Social Media, Websites, Review Listings, and Search Engine registration. In this article, I am going to talk about the FREE digital marketing that any business can do and improve the visibility of a company on the internet.

Social Media and Digital Marketing

First off what is Social Media? Social Media is a place on the internet where a business or person can have control of their content (images and text) and share it with others on the internet. Share with others …Social Media. You get it.

The most popular Social Media Channel is Facebook. For most people, Facebook was their first introduction to a cloud-based software and the first time they used digital marketing for their business.

Social Media has branched into many channels like Twitter, Instagram, Linkedin, Google +, SnapChat and on and on making difficult to choose what channel to focus on. Nevertheless, the right social media, digital marketing plan for a business really depends on what business does. Resturants and Retail do great on Facebook and Instagram while Business to Business rock on LinkedIn and Twitter. There is plenty of crossovers and a full Social Media and digital marketing plan can hit all demographics a business is trying to reach.

With this in mind, Facebook is a great place to start your first experience with Social Media. If you are looking to advance in business to business relationships a LinkedIn profile is important.

Review Listings and Digital Marketing

A Review Listing is a crowd-based review site. Review listings are great for Search Engines and can help define a business appearance. As a Result, this will increase the visibility of the business on the internet.  Good Digital Marketing plans create an online presence with the same look and feel.  Here are a few examples of these types of providers.

  • Yelp
  • Houzz
  • Trip Advisor
  • Angie’s list

Just like Social Media, the company will want to pick the best Review Listing site for that business type. As an example, Restaurants and Retail like New Mexico Beef Jerky can benefit from Yelp and Trip Advisor, while companies like Ron Hanks Design can bring attention to themselves through sites like Houzz and HomeAdvisor.

Review Listings show up in Search Engines and connect to Social Media. As a result, Reviews will show on the “Google My Business,” Profile.  Facebook and other Review Listing like Open Table, Zomato and many more can also be seen.

Review listings reach us through Social Media channels. Trip Advisor reviews can connect to the Facebook page.

There is an interwinding of all of these digital marketing channels. Therefore, the channels depend on each other to spread the word about a company. It is important to make sure all the company information is correct. Seach Engines are looking for consistency.  The company’s ranking in a search engine reveals all the digital marketing efforts brought together.

Search Engine and Digital Marketing

A Search Engine is a software program that Searches the internet. Generally speaking, the Search Engines goal is to find the closest match to a request. The most popular search Engines are Google, Bing, and Yahoo.  A Search Engine’s job is to get the most reliable and up to date information. As a result, marketers are tasked with creating a digital marketing plan to focus in on what these Search Engines are looking for. With this in mind, it would be wise to update the below Search Engine Business registrations.

  • Google has a pretty simple interface to update information.  “Google my business” sign up and manage the business Google presence.
  • Bing also has a business page. Correct and Update wrong information on the Bing business page.
  • Yahoo actually gets all of its business information from Yelp. Keep this in mind when Updating the Yelp profile it will update the yahoo profile.
  • It is important to emphasize that the business information is the same and correct. For this reason, verify on these three search engines, Google, Bing, and Yahoo.

Digital Marketing is driving the traffic to the physical location and website. For this reason, physical and internet traffic is verified by reporting. Making changes to the digital marketing strategies is necessary when trends change. It is important to take time to look at the reporting and Analytics to determine trends. Changing needs of the Consumers is the reason Digital Marketing is successful. In other words, Digital Marketing is flexible and has the tools to monitor and influence the consumers. Measured it, Manage it.

Websites and Digital Marketing

With all this Social Media, Review listing and Search Engines, why do I even need a website?

A website is where all the hard work in building the digital marketing strategy pays off.  Most digital marketing strategies lead the customer to a website where customers can decide to do business. This is also the time to show off the business, the face of the company, claiming your ground! In some cases, the website can be the first impression. Would you do business with someone that did not have a website?

It is important to make the website useful and a place customers want to come back to. There are additional ways customers can use the site to increase traffic. For instance, a site can be as a resource for a customer portal to review reports or accounting.

For many companies, the website is the second or only selling venue for their business. It is important to make the site Easy to use.  Updated sites that show the business brand and gives a “landing spot” for a customer is just expected today. As a result, companies that pay attention to digital marketing have visibility on the internet. The Internet is the biggest research resource in the world.  Visibility on the internet is a must for all Companies that want to do business.

The four basic blocks of Digital Marketing

A Combination of Social Media, Review listing and Search Engines driving business to your websites will increase a companies visibility on the internet and help connect the business to their customers.

At Bocotek, we’re the technology experts, so you don’t have to be. Bocotek makes sure that your business is tech-savvy and cutting edge. We want our clients to be free from the worry of their IT and Digital Marketing responsibilities so they can be the best in their field. We believe in creating long-term business partnerships, and it all starts with a conversation. Contact us today for a free consultation.

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